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WE ARE GUERNSEY is the brand under which Guernsey Finance promotes the island's financial services sector internationally.

Guernsey Finance is a joint industry and government initiative established to promote the island’s financial services sector internationally.

Based in Guernsey, the agency conducts marketing, communications and business development on behalf of its members. The agency also employs representatives in London, Dubai, Hong Kong and Shanghai.

Click the links below to learn more about us.


We believe that Guernsey is better connected than its competitors. Financial services firms in Guernsey are closely connected both physically and personally. Guernsey is the closest global finance centre to London, with which it enjoys a collaborative relationship.

We have a growing understanding of doing business in emerging markets and Guernsey Finance boasts representative offices in international finance centres such as London, Dubai and Hong Kong. We have had a base in China for more than 10 years too.

It is our mission to utilise Guernsey’s connections for the benefit of our members and the community as a whole.