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We Are Guernsey

Guernsey Finance is a joint industry and government initiative established to promote Guernsey's financial services sector internationally, under the brand We Are Guernsey. 

The agency conducts marketing, communications and business development on behalf of its members from Guernsey and overseas, with representatives also employed in our key markets globally.


We believe that Guernsey is better connected than its competitors. Financial services firms in Guernsey are closely connected both physically and personally. Guernsey is the closest global finance centre to London, with which it enjoys a collaborative relationship.

We have a growing understanding of doing business in emerging markets and Guernsey Finance has representatives in our key markets globally, including Hong Kong and South Africa.

It is our mission to use Guernsey’s connections for the benefit of our members and the community as a whole.

Guernsey Finance has committed to target Net Zero by 2025 based on our work with ESI Monitor.
Guernsey Finance is delighted to be working with ESI Monitor on our transition to a low-carbon business and we are pleased that we can support this by listing our commitment to target net zero by 2025. We hope that this will encourage and inspire organisations in Guernsey to report on their carbon emissions and commit to net zero. We see that this initiative will also help consumers to support businesses that are committed to combating climate change. Rupert Pleasant
Chief Executive, Guernsey Finance